MySpace has been the heart and soul of most indie music marketing campaigns during the past 5 years or so. Some bands have even "made it " almost exclusively as a consequence of MySpace promoting. The truth however is that for the main part, at least to my mind, bands and musicians have been using MySpace the wrong way all this time.
Rather then simply adding thousands of friends in the hope that they will listen to your tunes and be so impressed that they casually run out and get your album, it is much more advantageous to view MySpace as a method to make initial contact with a potential fan, the goal being to send them to your squeeze page so you might eventually make them sign up for your list, as e-mail marketing is a much better strategy of creating album sales then comments and messages that really don't amount to far more than Spam.
The short answer to the question is that yes, I think marketing your band on MySpace is still relevant but I suspect an adjustment of the perspective is important to really make it worthwhile. Because in the final analysis, any traffic creating methodology is relevant, be it MySpace, Facebook, Twitter, or maybe just good old fashion live shows, so long as you're making that traffic count by capturing it in some way so you can develop a relationship with the people and at last market you music to them time after time again along the line.
Tip : Scroll down to the page and there's a link for a free report that is completely full of some pretty great techniques.
How to Promote Your Band Or Music on Twitter
Twitter is like every other social media site in that it can be a tremendous way to push traffic to your music. However if you're just sending that traffic to your internet site in the hopes that someone will see how great you are and get your album you are highly likely going to be pretty unhappy.
If you're planning on ditching MySpace and using Twitter to push your band or music, then i recommend you set up a squeeze page and ensure you are capturing the contact information of those potential fans so that you can market your music later and, with a little luck, actually sell some albums.
The basic way that I use Twitter to sell albums and popularize my music is by including my URL to my squeeze page in my profile. I use a twitter bot to grow my follow count by a couple of hundred everyday a good proportion of these people wind up clicking on my URL and eventually signing up for my mail list. Once there, they're in my sales funnel and in time, the album sales start rolling in.
It is also vital to communicate with the individuals that are following you and to a certain amount, the more posts you make the more people are likely to check out your profile and your URL. At the end it's like anything, the more you put in to it the more that you will get out of it. But like in the beginning of MySpace, I believe Twitter is a still mostly unexploited traffic creating tool that is excellent for pushing your band or music on the web.
For more great tips on Music promoting visit my Promote Your Music site and get your free Music Marketing and Music Promotion lessons.
Tags: final analysis, potential fans, follow count, free music marketing, Music Promotion, Music Marketing <BR/>
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