If you are in the market for a 40-inch (102cm) LCD television as either an upgrade or new addition, the KDL-40EX503U would be a fine choice, with its popular size, outstanding features and very good price in the low £700s in most UK outlets.|If you are trying to choose a 40-inch (102cm) LCD television for upgrade or as an additional room appliance, the KDL-40EX503U should make a winning choice with its popular form factor and outstanding features, not to mention its attractive price in the vicinity of the low £700s at most UK stores.|If you are looking for a 40-inch (102cm) LCD television to upgrade from older technology or to add to your room decor, you can't lose with the high performance KDL-40EX503U with its popular size and good price in the low £700s at most outlets in the UK.}
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With the KDL-40EX503U comes an excellent combination of performance and technology, style and elegance, for unsurpassed viewing experience in any setting.
The KDL40EX503U LCD TV has a rich collection of features that include:
* Full HD Panel
* 100Hz Motionflow technology
* Bravia Internet Video
* 24p True Cinema technology, and
* Built-in Freeview-HD receiver.
The Freeview-HD tuner is integrated with the unit and is subscription and contract free. Just connect your TV to an aerial and begin watching digital and HD Freeview television channels right away. Do check ahead to make sure that Freeview-HD broadcast is available in your area.
The full HD panel is designed to display 1080p picture quality at the set's highest resolution, for unmatched viewing of Blu-ray movies as well as high definition TV programming and console games.
The Full HD 1080 system displays all the picture information that was transmitted, thus reproducing exactly the same image with all details intact.
The Bravia ENGINE 3 is the technology responsible for pictures with superior colors, excellent contrast and detail, and tones that are realistic. It also lets you enjoy the same high quality viewing even if the source is in Standard Definition (SD) instead of High Definition (HD).
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A big part of the Bravia's great picture performance is accounted for by 100Hz Motionflow technology, which doubles the output signal to yield twice the number of frames per second for much smoother scenes especially in fast action sequences.
With Bravia Internet Video, wirelessly visit video sharing web sites such as YouTube. And with this model's easy connectivity to many devices via DLNA and its four HDMI ports, XrossMediaBar and Bravia Sync, you can access varied multimedia content from a wide range of sources, such as compatible movie or still cameras, disc players as well as USB storage devices.
All this visual pleasure is amply matched by outstanding sound performance from S-Force Front Surround audio technology and the powerful TV speakers.
Bravia Internet Video allows you tap into a world wide web of online content, via broadband, to reach online sources of news and information and entertainment from the confines of your room. Add your favourite online clips into your bookmark for sharing later with family and friends. The Sony Bravia KDL40EX503U is also Wi-Fi ready, to get you neatly connected to the wireless home network without cables.
This model also has the intelligent Ambient Sensor to automatically adjust the backlight for optimal picture setting in accordance with the ambient illumination conditions in the room.
DLNA technology enables you to connect your Bravia TV to various technologies using USB Media Player, from camcorders and still cameras to laptops and MP3 players, including USB Memory Sticks, no matter where they are scattered at home.
With Bravia Sync, you have an efficient way to take command of other Sony devices using your TV's remote control.
Cinema Mode makes it possible to view scenes as the director intended them to be depicted, in terms of reproducing tones and colours, lighting and contrast according to the production design.
Exuding elegance in its distinctive profile to go with its excellent audio-visual performance, the Sony Bravia KDL40EX503U truly delivers excellent value for money.
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Tags: sound performance, Internet Video, storage device <BR/>
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